Our Work
Being qualitative researchers is pretty specialised. It’s a craft skill which is deceptively hard to do well. Mastery of the skill means we are able to talk with, listen to, watch, play games with and set to work anyone anywhere. In the space of a day, we have spoken to some of the humblest in the land as well as some of the mightiest in the world.
Our projects therefore range from internal domestic employee studies to external international brand audits. We have considered the future of a major English sport at the same time as someone else has been discussing handsaws in extraordinary detail. We think about what various diseases mean to sufferers as well as to physicians, and what kind of positioning would be most suitable for a drug treatment to be launched in 5 years’ time.
Nonetheless, the majority of our work is in three areas: brand positioning, communications and new product development.